Hambos Pups · for Danielle

Devin's wholesale pay: four ways to tier it

Devin is on a flat 7% right now. He wants to push wholesale harder, so here are four ways to reward him for growing it, run against your real product costs and real store orders. Every number shows what you keep after his pay.

Where a wholesale dollar goes

Stores pay 55% of retail. Your cost to make the product (materials, maker pay, 5% waste) takes about 48 cents of every wholesale dollar. At 7%, Devin takes 7 cents. You keep the rest.

Cost to makeDevinYou keep

Try a quarter

Drag to set how much wholesale comes in during one quarter. For scale, the last two orders together were $747, and the Year 2 plan aims for roughly $8K to $11K a quarter.

$0$5K$10K$15K$20K

What Devin earns as wholesale grows

His pay per quarter under each option. The gray line is today's flat 7%. Everything above it is what the tier costs you to motivate more volume.

The four options

1 · Stepped rate

Works like tax brackets. Every dollar earns at least 7%, and the rate climbs only on the dollars above each line.

7% on the first $3,000 each quarter · 10% from $3,000 to $8,000 · 12% above $8,000
No cliffs, so nothing to game
Costs you nothing extra at today's volume
The reward grows with exactly what you want
Doesn't care if sales come from new or old stores

2 · Reorders pay more

Most rep plans pay more for the first order. This one does the reverse, because stores that keep coming back are what makes Hambos worth more at sale.

7% on a store's opening order · 9% on every reorder after that
Rewards accounts that stick
Cheapest option at high volume
Weaker push to open new doors
You have to track which orders are reorders

3 · Flat 7% plus milestone bonuses

Keep 7% on everything and add a cash bonus when the quarter clears a line.

$150 at $5,000 · $400 at $10,000 · $750 at $15,000 (one bonus per quarter, the highest line reached)
Easiest to explain
Clear goals to aim at
Cliffs: $9,900 pays the same bonus as $5,000
Tempts him to slide orders between quarters

4 · Flat 7% plus account bonuses

Pays for opening stores and making the first order stick.

$75 for each new store whose first order is $500 or more · another $50 if that store reorders within 90 days
Strongest push to open new stores
Pays for a second order, not just a first
Expensive per dollar when orders are small
Zbones ($464) wouldn't have qualified

Side by side

Devin's pay per quarter, and what you keep after his pay, at four levels of wholesale.

Bottom line

At today's pace, about $1,500 a quarter, options 1, 2 and 3 cost you the same as now or close to it. The difference only shows up once Devin actually grows the channel, and by then you're making far more.

How these numbers work: product cost uses the Costing tab in the Hambos Ops sheet (materials, maker pay, 5% waste, plus the $1 per piece built-in profit, so what you keep is slightly understated). "You keep" is before shipping, packaging labor and card fees. Option 2 assumes 40% of a quarter comes from opening orders and 60% from reorders. Option 4 assumes 1 new qualifying store at $1,500, 2 at $5,000, 4 at $10,000 and 6 at $15,000, each reordering within 90 days. Commission is paid only on orders Hambos has been paid for. Prepared Oct 17, 2026.